Is there light at the end of the tunnel?
A perspective on GCC Equity Markets
By Paul Cooper, Managing Partner, Sarasin Alpen & Partners
November 2011
11 posts
Shell Qatar: Making the most of gas
Pearl GTL is a fully integrated project of humungous scale that captures the full value-chain from offshore development through onshore gas processing to refining of finished products.
By Sindhu Nair
One step ahead
In an exclusive interview to Qatar Today, Waleed Al-Sayed, new COO of Qtel Qatar talks about the plans and innovations that Qtel will roll out in the next year.
QT Twitpick
Who is @BlakeHounshell? We know little about him as a person, but we do know that if you want to be well-informed but are too lazy to follow satellite news channels and surf the web tirelessly, your best bet is to follow him on Twitter. A Q&A with the insomniac news junkie.
Brands “no longer have the power they once had”
A Silicon Valley based Internet entrepreneur, Andrew Keen founded Audiocafe.com in 1995 and built it into a popular first generation Internet music company. An Internet evangelist, he is not. The author of the CULT OF THE AMATEUR: How the Internet is killing our culture is now set to release his new book Digital Vertigo: An Anti-Social Manifesto, which is about the social media revolution.
Here he is in a Q & A with Vani Saraswathi.
Picture perfect
The need for catchy, portable logos
By Barry Flaherty
Welcome to the 21st Century indeed. Busy old place isn’t it? So many brands, messages, platforms and propositions to choose from. Although some brands are still expressing the brand through old world eyes, ‘new world’ is where many emerging brands are actively adapting to support other channels.
Owning Your Brand Off- & On-line
Social media is not a choice, it is now a modern medium that is involuntary. People will share, discuss and comment on your brand whether you like it or not… but are you keeping watch and doing it well or are you treating it like a traditional media campaign, asks Charlotte Stubbs
Keeping up with Social Media Syntax
Arab Spring – the power of social media and what lessons you should learn for your brand.
By Ronald Hepburn
Social media is the technology that most closely mimics, online, the way people communicate in groups, in person. It is a vehicle for bringing like-minded people together to share their news, ideas, gossip, stories, recommendations, criticism and much more besides. It frees society to talk across borders, across cultures and across continents and is unfettered by corporate or government interference, writes Rob Hepburn.
To read more, go to
Perception is reality; So let’s deal with it.
By Riad Makdessi @RMakdessi
People often ask ‘What’s the big deal about Social Media?’ Here’s how I’d like to start answering that question.
“Perception is reality.”
Whether you are a CEO, Brand Manager, Marketer, Product Developer or simply an interested observer – you’ve got the good, the bad and the ugly all wrapped up in one sentence, right there. You can have a good brand that is perceived as bad or a bad brand that is perceived as good. This, is a fact that all of us involved in advertising, marketing, manufacturing and in a myriad of other fields, have to deal with.
Social Media Sets News Branding Rules
There are naysayers and soothsayers, but what neither can deny or negate is that when it comes to Social Media the experts are the users. Which means, you and I decide — or at least have a say in — how brands interact with us.
By holding steadfast to traditional advertising and public relations methods as the primary tools of branding, companies are only setting themselves up for a fall.
This month, Qatar Today, invited experts to speak about Branding in the Times of Social Media, and the reason we draw inspire from Marquez is because, like his work, social media defies a single description, and is at the same time both simple and fantastic in its basic form.
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