Your cover-story makes an interesting point about marketing campaigns from around the world - they’re all different, but they’re all the same; ‘Incredible India’, ‘Malaysia, Truly Asia’, ‘Remarkable Indonesia’. Where’s the punch? Where’s the angle? Qatar needs something truly unique to tell the world, but is struggling to find the right pitch at the moment. Conceptually, it’s somewhere between the UAE and Saudi Arabia, but isn’t really either of them. It’s a little bit of everything and a whole lot of nothing. It needs to finally come out and define itself.
Kudos on the sponsorship story in Qatar Today September. I was delighted to see the Ministry of Labour trying to defend itself against these antiquated and unrighteous sponsorship laws. How do they think the country is going to progress if expatriate employees cannot move freely from one job to another, and instead must stay in their original job or leave the country? They really need to look at the bigger picture. Who’s helping who here?
Education - the work hasn’t even begun yet
Looking at your spotlight segment in last month’s edition, it looks like Education City has really settled down into a magnificent campus with some world-class institutions, which seem to be specifically chosen for Qatar’s next generation. However, whatever these colleges intimate about hitting the ground running here, it’s going to take some time to build a culture of learning among the students here. Build it and they will come - but will they necessarily study?
A model for Qatar
I think Qatar should really nurture this relationship with Singapore. They certainly know how to build a business city from the ground up, with little or no natural resources. Urban planning and development, transportation and education in particular. This really is something Qatar should be trying to practice because as soon as the oil and gas runs out, they’re on their own!
Social Media cover
We are an advertising firm in Qatar and we loved the concept behind the cover design of Qatar Today September issue. This should be the first time that a magazine has taken such a bold step to use social media to market its cover design!